FOAM

Agency: Wieden + Kennedy
Brief: FOAM wants a new brand voice and rebranding

FOAM rebranded with Wieden+Kennedy, and I helped shape its new voice. I wrote copy for the rebrand and the talent program, built around one idea: show the world what you see. The project spoke to young people, artists, and photographers, and to me, because I believe we need many perspectives to truly understand the world.

I worked on copy and sound.