Klabu
Agency: Wieden + Kennedy
Brief: Create a membership and membership concept for KLABU, the organization that builds sports clubs in refugee camps.
KLABU builds sports clubs in refugee camps around the world: spaces that bring back joy, movement, and a sense of belonging.
To help build more clubs, we created “Pass It On”, a membership that starts at just one euro a month. It’s a simple idea: when you pass something small on, it can grow into something extraordinary.
I developed the concept, tone of voice, film, sound design, and manifesto that bring this membership to life.
